- 253-223-3443
- justin@jcenterdesign.com
On behalf of the Puyallup Tribe of Indians, I’ve had the opportunity to work with a talented team on exciting partnership activations at Emerald Queen Casino (EQC), including launching the BetMGM and Seattle Sounders partnerships.
My experience includes developing stadium branding, creating co-branded campaigns, and coordinating game-day activations for partners like the Seattle Seahawks and Seattle Mariners. I’ve also contributed to activations surrounding the 2026 FIFA World Cup Host City announcement. Whether in-stadium or online, my focus is on creating memorable, impactful experiences that resonate with the community and elevate brand awareness for both EQC and our partners.
Immersive Brand Integration Across the NFL Season
EQC’s partnership with the Seattle Seahawks opened the door to powerful branding moments and high-visibility fan engagement opportunities. I played a central role in bridging the in-stadium energy of Lumen Field with our on-property activations, delivering a seamless brand presence that resonated from the field to the casino floor.
Game Day Presentation: Directed EQC’s LED signage strategy and visual branding throughout Lumen Field to maximize exposure and alignment with Seahawks’ in-game experience.
EQC Tunnel Club Launch: Supported the concepting, creative execution, and rollout of this premium, EQC-branded space—positioning EQC as a core part of the game-day experience.
Seasonal Co-Branded Promotions: Orchestrated multi-touchpoint campaigns that tied NFL season milestones to casino events, increasing guest traffic and deepening fan connections.
Broadcast & Media Coordination: Collaborated with Seahawks media partners to plan and place EQC ads across TV, digital, and radio, amplifying our message across key channels.
Impact: Elevated EQC’s visibility among regional NFL fans while creating tangible touchpoints that drove brand affinity and property visits.
Cultural Integration and Creative Visibility in MLS
As the official sleeve sponsor of Seattle Sounders FC, EQC has maintained a high-profile, authentic presence both on and off the pitch. I’ve been instrumental in activating this partnership through initiatives that not only reflect the passion of Sounders fans, but also celebrate the identity of the Puyallup Tribe.
Game Day Experience: Managed EQC’s in-stadium branding, LED signage, and match presentation to ensure cohesive visibility during home games at Lumen Field.
EQC Pitch Launch: Collaborated on the concept and rollout of the EQC Pitch—a branded space that extended the partnership into a tangible, fan-facing environment.
Co-Branded Campaigns: Designed and launched Sounders-themed promotions and casino activations that aligned with seasonal milestones and match calendars.
Tribal Involvement: Facilitated thoughtful inclusion and representation of the Puyallup Tribe throughout the partnership, reinforcing EQC’s cultural roots and values.
Impact: Strengthened EQC’s connection with fans and community through a culturally grounded, creatively executed MLS partnership.
While EQC’s partnership with the Mariners has concluded, we continue to maintain on-air brand presence through our active contract with Root Sports.
Broadcast Integration: Collaborate with Root Sports to maintain consistent EQC branding during Mariners broadcasts
In-Game Visibility: Previously supported in-stadium signage and brand presence at T-Mobile Park
Seasonal Campaigns: Helped activate co-branded promotions and casino tie-ins during the MLB season
