- 253-223-3443
- justin@jcenterdesign.com
From nationally televised fight nights and sold-out concerts to first-time esports tournaments and rooftop summer series, I’ve had the chance to help bring some incredible events to life at EQC. I work closely with our team from the very beginning—shaping ideas, building show flows, coordinating logistics, and making sure everything runs smoothly from the first soundcheck to the final curtain.
Whether we’re filling our 2,000-seat Event Center or streaming live to thousands more, my focus is always the same: create an experience people won’t forget—and make sure every detail delivers.
I wear a lot of hats when it comes to live events—and that’s exactly how I like it. Some days I’m behind the scenes mapping out logistics and tech. Other days I’m on stage, hosting or cueing show elements, or helping crews capture content that travels across screens and platforms.
I’ve worked on everything from intimate podcast tapings to large-scale, co-branded casino promotions. No matter the format, I’m always thinking about how to connect with the crowd, support our team, and elevate the overall experience. These aren’t just events—they’re powerful brand moments that move the needle across gaming, dining, and hotel business.
At Emerald Queen Casino, I lead the creative and operational strategy behind some of the most dynamic combat sports events in the Northwest. From campaign development to on-site production, my involvement spans every touchpoint of the fan journey, delivering a premium experience that feels elevated, immersive, and uniquely EQC.
Content Strategy
Directed marketing and creative campaigns including promotional video, event photography, and digital storytelling to generate excitement and visibility.
Fight Week Coordination
Oversaw weigh-ins, media interviews, press access, and behind-the-scenes content to amplify fighter narratives and engage fans before the first bell.
Ticketing and Campaigns
Led ticketing strategy, sales pacing, and creative promotions across digital, print, and partner channels to drive strong attendance.
Production Integration
Collaborated with EQC’s media and AV teams to execute livestreams, manage event photography, and ensure seamless branding throughout the venue.
EQC has hosted multiple world title fights and partnered with BetMGM to deliver Washington’s first live, in-venue sports betting experience. These events have transformed our 2,000-seat event center into a high-energy destination. From rooftop afterparties to full-property activations, every detail is designed to create buzz, drive revenue, and leave a lasting impression.
Combat sports at EQC deliver more than entertainment. They generate hotel bookings, increase food and beverage sales, and energize the gaming floor with the unmatched excitement of fight night.
At Emerald Queen Casino & Hotel, I lead live programming and guest-facing experiences that bring fans closer to the action. These events blend sports, entertainment, and community energy into a cohesive, high-impact experience that extends EQC’s brand both on-site and online.
Every activation is strategically designed to drive key business objectives—boosting food and beverage sales, increasing casino play, and supporting hotel occupancy—while delivering moments guests remember.
Live Programming and Stage Hosting
Developed and hosted recurring live shows and special event programs that connect fans with teams, athletes, and media personalities.
Guest Engagement and Experience Design
Created audience-forward activations featuring live giveaways, athlete appearances, and real-time fan participation to enhance excitement and dwell time.
Brand Partnerships
Executed co-branded campaigns with partners including BetMGM, EQC Sportsbook, and regional sports media, integrating sponsor value into the live event experience.
Weekly Monday Night Football watch parties hosted with Dave “Softy” Mahler of 93.3 KJR Sports Radio
Seahawks Watch Parties featuring team legends, mascot appearances, live stage programming, and fan giveaways
Truly Unruly podcast taping with Marcus and Jessica Trufant, produced live from EQC
Mariners Pregame Show featuring Ryan Rowland-Smith and Top Step live from the casino floor
Signature events for the Super Bowl, NFL Draft, and high-profile UFC and Boxing Pay-Per-View cards
Co-branded activations and fan-facing promotions in partnership with BetMGM and EQC Sportsbook
These hosted experiences transform the EQC property into a social hub—driving visitation, amplifying brand affinity, and reinforcing EQC’s reputation as the entertainment capital of the Northwest. Each event is built to create presence across three dimensions: on-site, on-screen, and online.
At Emerald Queen Casino, I help bring large-scale promotions and giveaways to life through hands-on involvement in every stage of production. From curating music and planning show flow to overseeing staging, lighting, video, and live broadcast across the property, my role spans creative and technical execution.
These high-energy events serve a strategic purpose—they’re designed to drive incremental foot traffic and increase revenue across food and beverage, gaming, and hotel verticals.
Show Programming and Audio Design
Curate music and audio elements tailored to each promotion, aligning tone and energy with brand goals and audience demographics.
Staging and Technical Coordination
Collaborate on stage design, lighting direction, and event pacing while supporting setup, teardown, and live transitions as needed.
Multimedia Execution
Lead or support event photography, videography, and property-wide broadcasting, including livestreams and digital screen sync for major promotions.
On-Site Roles
Have served as host, stage hand, technical lead, and floor producer depending on the scale and needs of each activation.
These promotions not only create memorable guest experiences, but directly support the casino’s bottom line. By increasing time on property and incentivizing participation across multiple touchpoints, they contribute to measurable lifts in guest spend across dining, gaming, and entertainment.
